Hugs are the universal language of love and caring. In fact, every hug releases oxytocin, also known as the bonding hormone. This happens immediately for new-borns and helps them know they’re being loved and cared for. Sometimes that’s all we really need. That’s why the act of hugging is so powerful, not just for those receiving the hug but for hug givers too.

The power of hugs inspired us to team up with Whānau Āwhina Plunket and help share the hugs across NZ. Together, we’re supporting parental mental health and giving Kiwi parents more opportunities to enjoy time together as a family.

Parents need looking after too

Around 15-20%^ of Kiwi parents will develop some form of depression, anxiety or other mental health issues during and after their baby is born. That’s why parental mental health is such a priority for Whānau Āwhina Plunket, who support whānau, pépi and tamariki to get the best outcomes during their first 1000 days.

“If a parent’s face is sad, depressed, overwhelmed most of the time, the baby will take that on because we are their world,”

Lucy*, Whānau Āwhina Plunket Mental Health Nurse

67% of Kiwis agree that their whānau supports their sense of and emotional wellbeing. That’s just one of the reasons why Whānau Āwhina Plunket is focussed on empowering families & whānau, connecting communities and ensuring no one is left isolated, disconnected or unable to cope.

* Names have been changed for privacy reasons
^ Whānau Āwhina Plunket November 2020
Mental Health Foundation NZ. Ipsos study. December 2020

You Win. We’ll Give.

Share the hugs and be in to win 1 of 3 relaxing family breaks. Just buy any 2 Huggies products in one transaction at Countdown and swipe your Onecard to be in the draw. Plus, Huggies are committed to donating $20,000 to help Whānau Āwhina Plunket provide access to parental mental health support.

Promotion Dates: (07/06/2021 - 04/07/2021)
See countdown.co.nz for full terms and conditions.

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You can also donate directly to Whānau Āwhina Plunket here:

$25 can help provide more visits for families who are struggling with mental health.

$50 to support and help run community groups providing confidence and empowerment to parents.

$100 to help link families to mental health support services.