Thank you for
hugging it forward NZ

It’s safe to say that 2020 has been a challenging year for all of us, but for some Whānau Āwhina Plunket families, it has been especially difficult. That’s why we’re so grateful for all your support towards Hug It Forward and making a positive impact on the lives of Kiwi families.

It’s heart-warming to see what we’ve all achieved together. 3 Kiwis won a year’s supply of Huggies at Countdown, 15 Kiwi kids won $500 clothing vouchers at New World, and we donated 20,000 nappies plus $7500 in clothing vouchers to the Whānau Āwhina Plunket families that needed it most.

Kiwis also donated over 200 bags of preloved baby & toddler clothes in Huggies Donation Bins at New Worlds throughout NZ – all happily accepted by Whānau Āwhina Plunket.

So, thanks New Zealand for Hugging it Forward and being so generous towards your local communities. This truly was a time when Kiwi families needed support the most and we’re proud to say, you made a difference.

Thanks NZ from Huggies

The impact of the campaign on NZ families

individual nappies donated

babies in nappies for a week


worth of clothing vouchers donated to Whānau Āwhina Plunket families who need them most


143 Donation Bins were placed in all New World stores. over 200 bags of preloved baby & toddler clothing donated from Kiwi's across the country

What Whānau Āwhina Plunket and families are saying

"Our nappies have arrived here in Kaitaia and we are so thankful for these!! Over the Covid-19 period it has been very difficult for whanau in Northland. We have been able to take some of that stress away by supplying whanau with free nappies." Whānau Āwhina Plunket Kaitaia
"You made our day!! we are feeling very thankful and lucky to be chosen as winners of a year's supply of Huggies. This is a blessing to our daughter. We greatly appreciate this help." Gadu Bindu
"I’m extremely thankful to Huggies for the extra nappies we have got, they have helped us build that whakawhanaungatanga with families who need us most." Whānau Āwhina Plunket Northland
"I felt happy that we were able to give clothing vouchers to whanau that could really benefit from it. When I phoned mum to let her know that her nomination had been accepted, I could hear her excitement through the phone, she was surprised, happy and really grateful. (Kopa whanau). Thank you Huggies!" Whānau Āwhina Plunket Te tai Tokerau
"We are all still buzzing from the amazing opportunity to nominate whanau for the $500 clothing voucher from Huggies. I wanted to show some gratitude for the impact it has had on our staff and whanau."